Crate And Barrel Middle East Is Now 5
5 Years Of Bringing The Best – Crate And Barrel Middle East
The table setting workshop was already halfway when we arrived at Crate and Barrel store in Mall of the Emirates. Nevertheless, we still got some important pointers on how to set up a perfect formal table. Like knives’ edges should be pointing inwards, maximum utensils on your right should only be three, among others.
But the table setting workshop is just one of the fun and surprises they’ve prepared for the invited guests from the media and blogging community. Right after the workshop, C&B had this interactive quiz, which gives the person who got the right answer, a chance to spin the wheel of [fortune] prizes. Among the questions, trace back the humble beginnings and origin of this company started by couple Gordon and Carole Segal on December 7, 1962 in Chicago, Illinois.
The name itself speaks of its humbleness because those were the first two things they used in displaying their items back then – used crates and barrels.
With purpose of bringing to the US most of Europe’s affordable, “functional yet aesthetically pleasing products,” C&B successfully achieved it, which made them a household name in America and years after, in the world. Now, over 170+ stores can be found worldwide, that includes the two franchise branches of Al Tayer Group here in the Middle East, one in MOE and the other in Mirdif City Center.
Crate and Barrel is also known and regarded as the innovator of an effective vignette style in displaying their items which is now widely used by other companies as well. This is well executed too in their MOE branch as what you can see in the following snaps.
Going to a Crate and Barrel will not just bring you to the rich history and origin of the company but will also give you other inspiring illustration of creativities mixed with stories behind each of these items displayed.
Take for instance these two products that I’ve seen in the store:
One hot pot stand, with a very minimalist design but gives true emphasis on its usage in the kitchen. (Most of the times, I am manning our kitchen, so this item is now on my list and I will be getting it soon. My time with those corky ones is now over.) 🙂
The 2nd item which grabbed my attention is the Phoenix A-framed table. It is made of “reclaimed Brazilian telephone poles repurpose as a handcrafted table that telegraphs a clear rustic modern message. Each tapered plank of recycled wood tells its own story in unique splits, knots, holes and gouges, skillfully revealed by master craftsmen who sand, seal and finish the wood with topcoat of pure beeswax.”
Most of the time, it would take years for you to discover wonderful things which have long been placed in front of you. You’ve seen them before, that’s for sure, but digging and knowing them deeper, take some chances. And I am very fortunate to have known better Crate and Barrel now, especially on its 5th Anniversary in the Middle East. I’d definitely make my “word-of-mouth” thing to share this experience I had with C&B to my family and friends, especially to other couples who also love making their home worth living.
Follow Crate and Barrel Middle East Facebook page to know more about their cool and exclusive, classic to contemporary housewares, home decor and furnishings or better yet, visit them at Mall of the Emirates and Mirdif City Centre.
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This is not a sponsored post and this is of author’s own opinion.