Taste Of Wafi On Saturdays
At Wafi Mall
Taste the goodness of Emirati food at the one of the most sought-after food events in Dubai, the Taste Of Wafi.
Now on its 3rd edition, Wafi Mall’s yearly family food fest has grown dramatically and attracted more foodies in participation which secures a wide variety of Emirati traditional, homemade and even imported recipes to check from. Situated at the Colonnade Area of the mall, these locally-produced food products were being sold by the food entrepreneurs and foodies themselves.
Knowing a bit of information on how the foods on display were made and what it’s made of, interacting with the people behind the products, make the visit to Taste Of Wafi even more tasteful. 🙂
Like how my wife and I had a short chat with the youngest Emirati entrepreneur and foodie himself, Abdullah from Al Ibda Sweets. The ones being displayed are actually products of their family’s own works.
Abdullah l Al Ibda Sweets
Al Ibda Sweets
He’s just one among the locals who have showcased their  food skills during the opening day of the event on Saturday, April 18. Also on display were authentic Emirati dishes and ingredients sourced out locally.
The best Kunafe that I have tasted by Umbishr l IG: @umbishr
These homemade pickles make you drool l Call 055-8888665 to order
Sweets and more sweets
This is just to let you know in case you are on diet, irresistible savory sweets will tempt you delightfully. Saying no to sweets at the Taste Of Wafi is a big challenge as most of the displays are so tempting and like ready for grabs.
Locally produced chocolates by Fatma Qassim of Gold Chocolatier l IG: @goldchocolatier
Fantasy Sweet in a box l IG: Â @fantasysweet_87
Fashionably Sweets l IG: @fashionsweets
#sharing_chocolate by Choco Love Gourmet l IG: chocolate_gourmet
Bethitht Alreem l IG: @bethitht_alreem
An Italian brand name but with an Emirati touch by Amal AlMazroui l IG: @cioccolatino2
Made with passion l IG: @Dawaaq
You now know who owns this cookie brand l IG: @bodbodscookies
Message your family now in your home country that they’ll be receiving a CAMEL soon 🙂 l IG: @camel_cookies
4 of the imports
And since it wouldn’t be more lively without mentioning some hardworking expats displaying their own traditional recipes with them.
Who can say no to that Heart Made cheese buns from Brazil? l IG: @heartmadeDubai
Mall’s resident store Panahipour with their medicinal herbs, saffron and more, from Iran l No. 6145, Khan Murjan, Wafi Mall
Exquisite Greek products by Zois Fine Food l IG: @zoisfinefood
Portugal’s pride, a tarte by Rute Conceição l facebook.com/atarteDubai
They all taste great. No doubt about that. But what instills in me as my overall observation in Taste Of Wafi, is the marketing strategies that each participants have. I’ve learned that most of them don’t even have actual stores or shops yet, but with social media and with this food event, leveraging their production sales is not really that difficult. Only needs passion and dedication in making other people happy of what they eat.
Another thing, which I reckon considered to be among the most important factors in marketing; these are packaging and branding. Catchy and easy to retain names, do well in food business. Isn’t it?!
Just like this last but not the least Emirati owned food biz with a twist. Literally, with a twist, because what you can see in the following pictures are indeed bulb-like glass bottle with real twisting caps like that of a real incandescent bulb. You do not only purchase a delicious juice here but also that uniquely designed glass.
Grab your bulb at Wafi this Saturday l IG @farfasha.juices
Taste Of Wafi
18th April – 13th June 2015
Every Saturday l 10am – 7pm
Ground Floor, Colonnade Area
Wafi Mall
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